The Axiata Group is perhaps one of the top names in the telecommunications sector of not only in Malaysia but in the Asian region as well.
Axiata Group company background
What makes Axiata Group such a strong brand is that it has more than 260 million customers. This makes Axiata Group among the largest telecommunication companies in Asia. To date, Axiata Group Berhad is present in countries like:
- Cambodia
- Pakistan
- Indonesia
- Sri Lanka
- India
- Singapore and
- Malaysia
Telekom Malaysia
In Malaysia, Axiata Group Berhad was formerly TMI or TM International Berhad. This is the company that operates Telekom Malaysia Bhd. In 2008, TMI de-merge from TM which was then listed in the Main Board of KLSE. A year later, a rebranding exercise saw the emergence of Axiata which forms a larger group offering services that spanned across the region. Today, Axiata Group Berhad is traded under its stock code of 6888 in Bursa Malaysia where it offers services mainly in the telecommunications sector. Its major focus is on Asia’s emerging markets especially those with low mobile services penetration.
Consumer Perception
This is a typical case of a company that started local and went global. The rebranding exercise has been extremely helpful and successful for Axiata and TM. Over the last few years, Axiata has grown to become not only a strong local brand but one which is very strong in the ASEAN region as well. Its consistent marketing message and logo is being recognized in all the countries it is in where Axiata has become market leaders in some. This is one counter that is absolutely worth investing in.
