What many people did not know is that Boost Juice actually came from Adelaide, Australia. Another remarkable factor about this healthy, fruit juice drink is that it was started by a woman with no business experience whatsoever.
From a passion for a business
The Boost Juice brand came from an idea and a lot of passion to provide customers with tasty drinks that are healthy and fun. Janine Allis’ contribution to this segment has been highly successful and who would have thought that smoothies and juice can expand to more than 500 stores today.
Living a healthy life
With Boost Juice, staying healthy becomes more affordable and economical. Customer are able to enjoy tasty smoothies when they are shopping or just for fun. Available in more than 13 countries today, this brand has enjoyed much success as a healthy drink name.
Such a reputation is very good today especially with the rising number of people who are now more health-conscious around the world. In other words, there is now ready-demand for such products.
No experience required
If you like what you are hearing and would like to venture into this area of business, then Juice Boost might just be a good option to invest in. You will be trained on how to run the business and get started. The founder started with no experience at all, so that should not be any deterrence to you.
What do our experts say?
Juice Boost is a very established brand that appeals to a specific group of customers. This is a good business to get into.
- Brand Reputation – Good brand image for healthy smoothies and drinks.
- Initial Capital – Quite high as you need at least RM250,000 to start.
- Franchising fees: RM 65,000
- Royalty Fees: 6%
- Return on Investment – A good and high-traffic location will be good because you need to clear inventory quickly.
- Location – Shopping malls would be most suitable.
- Customer Segment – Shoppers from all walks of life.
The Final Word
Venturing into business with healthy food is always a sound option what more if you are investing into a known brand like Boost Juice. It has a ready catchment of customers and could be a good investment for a business, especially among those who already know the brand.
However, it must be noted that you need to have enough funds to sustain this business after you launch. This is because you are subjected to high rental (since you might need a good location to go with) and overheads.