British American Tobacco Malaysia

British_American_Tobacco_Malaysia

British American Tobacco or BAT is one of the largest tobacco companies in the world. This is no different in Malaysia where it is the largest as well.

British American Tobacco Malaysia Damansara

In Malaysia, BAT is one of the top profile companies listed in Bursa Malaysia’s Main Market. It is traded under the stock code of 4162. Its share price constantly hovers above the RM30.00 level.

Background and history

BAT is actually one of the oldest and most established tobacco companies in the country. It has actually been around for more than a decade now. What started out as a typical tobacco company, BAT became bigger with the merger between Rothmans of Pall Mall (Malaysia) Berhad and the Malaysian Tobacco Company Berhad back in 1999. Because of this, BAT holds some of the top brands in the tobacco industry. This includes the likes of:

  1. Pall Mall
  2. Peter Stuyvesant
  3. Dunhill
  4. Rothmans
  5. Kent
  6. and many others

Besides that, BAT is also the market leader in this market where it holds slightly more than 50% of the market share, overshadowing many other established players in this sector.

Consumer Perception

Being a tobacco company means BAT has a very challenging market to begin with. The landscape is constantly changing with the market and governmental pressure constantly pushing in. However, BAT has been one of the most resilient stocks in Bursa Malaysia, overcoming all the hurdles and challenges that came along where it has become one of the best-performing stocks of all time. In fact, BAT has often been the stock to watch and this is no easy feat considering the products that it is carrying which so often projects a negative perception in most markets.

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