Carlsberg Brewery Malaysia Berhad

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The Carlsberg name is one of the top beer brands not only in Malaysia but across the world. It is one of the healthy stocks that are being traded in Bursa Malaysia.

Carlsberg beer

In Malaysia, Carlsberg Brewery Malaysia Berhad is a public-listed company that goes with the stock code of 2836. Its share price has always been in the blue-chip category where it has been performing very well over the years.

Background of Carlsberg Malaysia

This company has an illustrious history in Malaysia. It was started back in 1969 where it would then locally brew the Carlsberg Green Label. This has grown to become one of the top beer brands among Malaysians and drinkers alike. Today, it has a full range of beverages under its belt. As a group, Carlsberg Brewery Malaysia has several subsidiaries that help in running its operations. This include:

  1. Carlsberg Marketing Sdn Bhd
  2. Carlsberg Singapore Pte Ltd
  3. Lino Brewery (Ceylon) PLC, Sri Lanka

Operating in its brewery facilities in Shah Alam Carlsberg Malaysia is in the top 2 positions in this sector. It commands almost 40 of the market share and is constantly working towards achieving more.

Consumer perception

As a beer company, Carlsberg is constantly evolving. Today, Carlsberg owns and distributes more brands including:

  1. Carlsberg Smooth Draught
  2. Carlsberg Special Brew
  3. SKOL
  4. Kronenbourg 1664 Blanc
  5. Somersby Apple and Blackberry Cider
  6. Connor’s Stout Porter
  7. Royal Stout

In this context, it must be noted that the marketing and promotions of alcoholic products have very strict guidelines especially in countries like Malaysia. However, Carlsberg Malaysia has been successful in overcoming such challenges and remain as one of the most established brands in its product and customers segments respectively.

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