What is Chill Chill known for?
The Chill Chill brand taps into the market of beverage lovers in Malaysia. It provides a variety of different drinks inspired by the Thailand tea (known as Cha). Chill Chill is a Malaysian-owned brand operated by Siam Street Cuisine Sdn Bhd.
What does Chill Chill offer?
Expectedly, Chill Chill has many signature drinks that customers like. Its Thai-inspired tea items are common favorites. Customers are known to prefer drinks like their Thai Lemon Tea (Cha Manao Yen), the Kaffe Yen (Thai Coffee) and their special Thai-Me-Up (Thai Coffee and Tea mix). For those looking for something without caffeine, they would order the Nom Yen, an iconic Thai Rose Syrup drink.
What is Chill Chill known for?
What makes Chill Chill a popular brand is its offering of a variety of unique beverages. As Malaysians love their coffee and tea, adding in the Thai flavor adds more novelty to the brand. This is further enhanced with its local pun and character, making it a popular brand that resonates well with the locals. While their drinks are very popular, Chill Chill also serves other items including their Sangkayaa Steamed Bread and their Fresh Thai Coconut as well as the hugely popular Coconut Ice Blended drink.
Can I own a Chill Chill outlet?
Yes, you can. As a franchisee, you will be part of the growing network of Chill Chill outlets in Malaysia. There are now more than 20 branches in the country and it is still growing. You will enjoy advertising and marketing support from the company that also owns the Boat Noodles restaurant chain. Besides that, you will receive training on outlet operations, business management and branding, among others.
What should I know about operating Chill Chill?
- Brand Reputation – This is quite a new brand but it has been growing very steadily in the last 5 years.
- Initial Capital – RM160,000
- Franchise Fee – RM50,000
- Royalty Fee – RM1,200 to RM1,500 per month
- Marketing/A&P Fees – RM300 per month
- Return on Investment – The initial cost is moderately high. You should be targeting volume sales and could break even within 12 to 18 months from the start of operation.
- Location – Moderately important. You want to be visible to anyone passing by.
- Customer Segment – Families and young groups of customers who like something different or Thai-inspired.
The Final Word
Chill Chill is among the newer brands in the market. While it is often perceived that this market is quite crowded, Chill Chill has a uniqueness that allows it to stand out among the crowd. The product is not limited to a niche as they are still very much ‘Malaysian’. As such, this could be a sound investment to venture into with very good potential to be profitable within a short period of time.
