Tune Group is perhaps one of the fastest and most potential companies in Malaysia today. It is the company that operates AirAsia, one of the most successful airlines in the world today. It was founded by Datuk Seri Tony Fernandes together with Dato Kamarudin Meranun, fifteenth and twenty-second richest Malaysians in 2011. Datuk Seri Tony Fernandes is also a prominent figure not only in the airlines industry but a leader in the corporate world having rise through the ranks through his vision and foresight in building AirAsia from a debt-ridden company to a hugely profitable one.
Started from Airline and Hospitality industry
Today, Tune Group operates a host of services in the hospitality and services industry that covers airlines, hotels, telecommunications as well as sports and event management. Tune Air was founded in 2001 which was bought by Tony and Kamarudin for RM1 when it only operated with 2 aircrafts. Today, it has a fleet that services routes all across Asia and around the world.
Under Tune Air, the company operates AirAsia and AirAsia X which offers affordable airline travelling to passengers around the world. On top of that, Tune Group has extended the same business model to Tune Hotels that offer ‘no frills’ accommodation for its guests and visitors. Recent developments have seen Tune Group expanding its horizon into other areas which include Tune Talk that offers affordable mobile call and data services while under Tune Money, the group offers services in the insurance and financial sector. Tune Sport is the company which embarks on sporting sponsorships and events like the team’s sponsor in the Caterham Formula 1 team and its involvement in the AirAsia Asean Basketball League.
Meanwhile, under Tune Tone, the company is involved in the media and creative industries. Branding of the Tune Group has also reached a global platform where the brand can be seen embossed across the Barclays’ Premier League.
