Having a coffee shop is a good business if you have the products and the customers. Having a coffee shop with a well-established name would be double the bonus. That is where Gloria Jean’s Coffee comes into place.
Lifestyle coffee in Gloria Jean’s
Combining lifestyle with great café food, you can now be part of this exciting franchise and start offering some of the best coffee places in the market.
Why Gloria Jean’s Coffee?
The equation is simple. There are so many brands out there including Starbucks and The Coffee Bean, there is a ready market for this. Gloria Jean’s Coffee is among those names in this sector which have already been well established not only in the region but across the world.
With more than 40 types of premium coffees available, Gloria Jeans’ Coffee has been around since 1979. From then, it expanded quite rapidly and today, its franchise business has reached about 40 countries globally.
Gloria Jean’s Coffee today serves more than 8 million people daily through its over 1,000 outlets across all the markets.
Gloria Jean’s Coffee in Malaysia
In Malaysia, Gloria Jean’s Coffee has been around for more than 10 years. It has been growing quite steadily over the years and this continues to be the case till the present day. What makes franchising this business a good investment is that you have a global brand at the starting point.
In other words, you can start immediately.
Franchising Gloria Jean’s Coffee
The startup cost for an outlet of Gloria Jean’s Coffee will depend mostly on the location, size and type of your store. The full store concept is one that is most prominent. You will need a large space which can house dine-in customers, hold functions and for takeaway customers.
This will cost you around RM750,000. The franchise fee will be RM65,000 which is quite acceptable considering its brand’s stature. On top of that, the amount will include other payments like insurance, equipment, renovation, design and such.
Other Franchising options
Another option that you can consider is the Gloria Jean’s Coffees Kiosk concept. This option will be best if you have limited space. You do not have the luxury of a standalone outlet like the full store. In most cases, it could be a half retail lot or just a portion of a lot.
As the name implies, your customers will most likely be take-away people while you might have a small area for dine-in customers. This type of business is great for lobby areas in hotels or office buildings. The investment you need to start would be about RM500,000.
Coffee Cart – this model is very volatile. You can set it up anywhere possible and is the cheapest form of business you can start which is about RM300,000.
As the Gloria Jean’s Coffee Cart is a compact-sized business, you do not need a large space. Your customers will most likely be take-away customers but what you want really is to find a high-traffic location.
What do our experts say?
This Australian coffee brand is very established and is quite a popular brand among coffee lovers. It would be a good investment although the startup cost can be on the high side.
- Brand Reputation – Strong and reputable brand with a good track record.
- Initial Capital – Very high even for the smallest setup.
- Return on Investment – This business rely heavily on traffic which can determine your ROI.
- Location – The outlet should be at a high-visible location.
- Customer Segment – Working adults, coffee lovers.
The Final Word
Franchising a renowned and foreign brand has its pros and cons. Obviously, the best thing about Gloria Jeans’ Coffee is that you do not have to get bogged down with marketing and advertising or brand building.
You can start the franchise and operate from Day 1. However, the only flipside is that you need a lot of funds to sustain the business. This includes overheads, rent, wages and other fees. Running this business is good but you surely need reserves to keep it going.