Does bringing out elegance and style of every woman’ sounds familiar? This has been made possibly by none other than the well-known high street fashion brand, Le Ann Maxima.
A home-grown fashion brand
A brainchild under E-Maxim Fashion (M) Sdn Bhd, this home-grown fashion brand is well-loved by women from all walks of life. Women can find anything in Le Ann Maxima from catwalk couture to funky chic pieces coupled with creative designs.
Catered for Asian women
When Le Ann Maxima first entered the market, savvy and fashion-conscious women were more than happy to shop in the outlets. Creative designs of the collections were tailored for Asian urban women.
Simply grab a garment and wear it because it is designed with a sense of style and sophistication. This is mainly because being a Malaysian brand, it is widely expected that the company would know what Asian women will want and look for in their clothing.
Fashion Franchise in Malaysia
The fusion of skirts, tops, accessories and skirts were inspired by European style and tantalizing Asian culture. The collection in Le Ann Maxima combines the strong fashion sensibility thus making it suitable for everyday functionality.
With a team of experienced and talented in-house designers, the clothes are designed based on four lines – office wear, ladies wear, casual basics and evening wear.
It is a priority for designers to understand the wants and needs of target customers to be able to design garments that can express their respective individual characteristics.
Wide range of designs to choose from
A plethora of styles and colours will definitely charm the savvy you. Tailored to cater to independent and career women, the in-house local designers will bring their designs to life for the convenience of Le Ann Maxima’s shoppers.
To complement the creative designs, there is a wonderful collection of accessories in the outlets to bring out the ‘Maxima woman’ charm in you.
Franchise information for Le Ann Maxima
Le Ann Maxima invites those who are interested to take up the franchise opportunity and join the network. Le Ann Maxima is planning to expand the business to other countries such as Indonesia, Thailand, Singapore, UAE and Italy. If you are interested to join the network, call 03-9222 7811.
With more than 15 years of history in Malaysia, your franchise with Le Ann Maxima will be poised for greater things as you grow together with this brand, you can choose between owning a master or single franchise based on the region.
The fees start from about RM39,000 usually for a 5-year term. Besides that, you will need to have an estimated initial startup capital of about RM500,000. Royalty is at 5% of your gross sales and you need to pay an additional 3% of your gross sales for marketing and promotion.
What do our experts say?
Le Ann Maxima is a name with a good track record. This business can offer a lot of opportunities but it will take perseverance to build the customer base of the location you are operating in.
- Brand Reputation – Established and still growing.
- Initial Capital – You would expect to allocate about RM500,000 to start this franchise.
- Return on Investment – Sustainability is the key here so you need to have enough reserves to run the business for 2 to 3 years.
- Location – Shopping malls or stand-alone stores with high traffic.
- Customer Segment – Mostly female adults.
- Franchise Fees – RM39,000 for the first 10 years.
- Royalty Fees – 5% of Gross sales
- Marketing and A&P Funds – 3% of your gross sales.
The Final Word
Venturing into the fashion business can be challenging as this is an extremely large market. This can be further compounded if you are going in with a local brand. Hence, having one brand which is renowned and established will surely help you get started.
The Le Maxima brand is home-grown which gives you a good advantage where you can capitalize on the medium income market. With the right tools and support, this business should go far.