Franchise opportunity – Forest’Secret

Forest Secret
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Forest’secret is known as “Malaysia’s Truly Lifestyle Herbal Brand” for a reason. It is premium and has a strong reputation in offering effective health products for its customers.

Top Herbal products

As a premium herbal brand in Malaysia, Forest’secret’s product range is specially catered for those who are conscious of health yet enjoy an exciting lifestyle as well. In fact, it has been called a true lifestyle brand because of its sincerity in offering wellness products with no hidden meanings.

Background of Forest’secret

From a modest set up in Malaysia, Forest’secret has already grown to become one of the top health and herbal companies both within and outside Malaysia. A part of the Malaysian International Franchise Sdn Bhd or MyFranchise, it is the franchise investment holding firm for PNS or Perbadanan Nasional Bhd.

Why franchise Forest’secret?

What makes Forest’secret so remarkable is that it is very relevant for the Malaysian market. It has an impeccable reputation for offering herbal products of the best quality. Its products are certified Halal and that gives it a good advantage as well.

This simply means they are safe to use by Muslim customers. Their products are all well developed and formulated before they are sold to the customers. They are tested for effectiveness by industry experts and herbal specialists.

Customers are able to choose the different types of formulas that include Kaffir Lime, Virgin Coconut Oil, Aloe Vera, Misai Kucing, Kacip Fatimah, Tongkat Ali, Piper Betel, Lemongrass, Centella Asiatica and Mas Cotek, among others.

A local and global brand

Because of the effectiveness of such products, the demand for them has been limitless. Today, Forest’secret’s products are sold in shopping malls, stand-alone stores and used at resorts and spas worldwide.

This includes countries in other continents like North Africa, China, the Middle East and Europe. Among all the continents, the Asian market remains the most lucrative and fast-growing for Forest’secret.

Business options from Forest’secret

All you need is a small capital starting from RM50,000 to RM300,000 and you can start a Forest’secret set up quite quickly. This could be in the form of the Herbal Shop, a Herbal Cart or a Herbal Kiosk.

The size ranges between 120 to 1,000 square feet depending on your location. Terms are usually for 5 years where you have to pay between RM10,000 and RM50,000 for franchise fees. On top of that, there is a 5% royalty fee which will be required.

Proper training provided

Franchisees will be trained and educated on the dynamics of this business because there are regulations that are required before a health business can be run.

What do our experts say?

This business deals with health products. It requires some knowledge and experience if you are considering venturing into this franchise. There is potential as it can appeal to a good niche market.

  • Brand Reputation – A growing name and this is still growing.
  • Initial Capital – Different setups will require different capital but expect it to be from RM50,000 to RM350,000.
  • Return on Investment – You would mostly like need at least 1.5 years to breakeven.
  • Location – Shopping malls or stand-alone shops are possible but you need to be at a visible location.
  • Customer Segment – Shoppers. Health-conscious families.
  • Franchise Fees – RM10,000 to RM50,000 for 5 years depending on setup.
  • Royalty Fees – 5%
  • Types of franchise offered – You can choose between Master Franchisee, Franchisee or Micro Franchisee.

The Final Word

This is quite a specialized business to venture into. You would need to have reserves in order to sustain it for 2 years once you start. The startup is not very high but the maintenance can be depending on your location and overheads.

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