When it comes to an F&B business (or starting one), having the right expertise and knowledge is vital. It ensures that your business can sustain itself because the food business relies a lot on the taste of the food you are serving and the name of the brand.
Only Mee could well be the one brand that you can consider if you have been planning to join the food industry. Offering various types of noodles makes Only Mee all the more interesting for the customers.
A truly Malaysian brand
What makes Only Mee such an interesting business option is that you have all you need to start your business from Day 1. Being a Malaysian brand, resonates well among the local people which means you already have a good catchment of customers even before starting.
After all, Malaysians love their noodles and you would have established a pool of loyal customers within the first few months of starting because you would have more to offer than other restaurants.
Why consider this business?
The very reason why you should consider franchising Only Mee is that it is local. Only Mee is one brand that Malaysians can associate with where it offers a wide range of noodle dishes. Only Mee outlets are currently operating in places like Genting Highlands and major shopping malls.
This means that an outlet with high traffic would be very crucial. And then, you must not forget what is being offered in the menu.
A young brand with top service
Started out in 2005, Only Mee sold freshly made noodles at their outlet which include the iconic Soba Udon Japan and Green Curry. Not needing a fine-dining environment means it is an affordable place to dine at, a common and popular preference among Malaysians.
Halal and healthy food
The Only World Group is the master franchiser for Only Mee. Its major selling point is that it uses only the freshest ingredients in cooking and preparation of their food. Its service philosophy is ‘No Pork’ which means it can be quite popular among people from all walks of life.
Setting up and training
Take note that you will need to find your own location in order to start an Only Mee outlet. It is imperative that you consult the master franchiser so that there will be no conflict when it comes to the location.
Besides that, you will need to be trained in areas like operations and staffing. On top of that, you will be guided in areas like marketing and selling as well.
To franchise Only Mee, you will need about RM400,000 to kick-start. This is where you need to pay an RM100,000 franchise fee before venturing.
On top of that, there is a 5% royalty fee where your business will be assisted in operations like promotions, store design, advertising and promotions and other marketing initiatives.
What do our experts say?
Only Mee has a unique selling point of being local and offering a variety of noodles. This is one of the local favourites which resonates very well with Malaysians. There is very good potential in this business especially since it is in the F&B industry.
- Brand Reputation – Renowned local brand and still growing.
- Initial Capital – Slightly high at RM400,000 but would be required for decoration and renovation.
- Return on Investment – You will need sufficient funds to sustain the business at least for the first 3 years.
- Location – Can be operated in shopping malls and stand-alone shops.
- Customer Segment – Local Malaysians from all walks of life.
- Franchise Fees – RM100,000.
- Royalty Fees – 5%
The Final Word
There are many names in the F&B businesses that you can franchise. Only Mee can be considered if you are looking for one which is not too expensive to start but established enough as it is quite a sound investment.