One of the unique business opportunities in the retail industry is in operating an Outpost Uniform outlet. This is the type of business that sells what is known as necessities in today’s education sector.
Coming from a government directive
The Outpost Uniform name came about during the late 1990s. This was following the directive by the Ministry of Education for uniformed co-curriculum activities in schools. Hence, Outpost Uniform was established to meet this rising demand.
A Ready catchment of customers
What makes Outpost Uniform an exciting business opportunity is that it is a one-of-its-kind retail concept. The first franchise store opened in 2004 and it has grown to more than 20 outlets now. It is present in every state in Malaysia which opens up to a lot of business opportunities.
Unique selling point
Outpost Uniform sells all types of uniforms, accessories, camping equipment and many more. These are products and items that school pupils will need especially when they join co-curriculum activities.
It must be noted that there is a certain percentage of co-curriculum activities must be a uniformed body for secondary school students. This is also a pre-requisite to some extent to enter public universities. In other words, the Outpost Uniform has a strong market.
What do our experts say?
The Outpost Uniform brand is perhaps the only one in the market that sells these very specialized products and accessories. This business has very good potential and a large pool of customers.
- Brand Reputation – Very good and stable. The only one in the market.
- Initial Capital – About RM230,000 which is acceptable considering you have to buy inventory.
- Return on Investment – You should breakeven after operating for a year, at most 1.5 years.
- Location – Preferably in shopping malls but does not necessarily need to be in high traffic centers. Your customers will look for your outlet.
- Customer Segment – Students in both public and private schools.
The Final Word
The Outpost Uniform is a sound business opportunity mainly because it caters to a very niche market. Not many players are in this segment which makes the business easy to run with very low competition.
Finding a location might be challenging as you do not want to overcrowd the market (if another Outpost Uniform is already operating there).