Franchise Opportunities – Souled Out


Have you ever wanted to be restaurantuer? Is the food business your cup of tea and you have always wanted to join this industry as a business owner? Think Souled Out (actual spelling is SOULed OUT).

Top dining places in Malaysia

Souled Out is a very established F&B Brand in Malaysia mostly because of its reputation and history. It serves great food and beverages and has been around for more about 20 years now. The philosophy of Souled Out is Good Food, Good Price and Good Service which means it has all the ingredients of a sound investment and business.

A bit about Souled Out

Souled Out came about from the idea of Fred Choo and Michele Kwok when it started out in 1996 merely as a neighbourhood café. Who would have envisioned that it would grow to become a household name some 20 years later? The first outlet was at Sri Hartamas which was then ‘the’ place to go for live football matches and great food.
The menu served by Souled Out is a mixture of different cuisine including Northern Indian, Western and Asian, to name a few. After that, Ampang had its first Souled Out in 2011 and then Bangsar followed suit 2 years later. To date, Souled Out has been acknowledged and recognized as among the best F&B options in Kuala Lumpur. That is why it is no surprise that Souled Out has won awards like the Best Casual Dining Restaurant, the Best Retro-Bar, Outlet of the Year and Best Overall Service.

Franchising Souled Out

What you get if you franchise Souled Out is a modern and trendy F&B outlet which can start immediately. The restaurant is known for its affordable prices and excellent service with a brand name which is trusted and known across the country. This would be one of the best options if you are planning to start a food outlet because you need not have to worry about marketing and customer awareness as all that would have been sorted out for you.

Besides that, you will be able to learn about administration and operations of a restaurant, building of relationships with the suppliers, managing inventory and other training. The initial franchise fees for this business opportunity is RM500,000 which is for the first 5 years and then RM250,000 for the next 5 years. There is a 5% royalty fees based on your monthly gross sales and an additional 1% from your monthly gross sales which will contribute to the group marketing.