The demand for healthy drinks and light food have been on the rise in recent years, particularly in shopping centers and department stores. Names like Juice Works have been very successful in meeting these demands, putting it among the sought-after names in those places.
Why is Juice Works so popular?
What makes Juice Works such a strong brand is that it offers many varieties on its menu. Customers are able to choose from more than 30 flavors like Power Meal Smoothie, Detox & Fiber Juices, Tropical & Fruity Blends and many more. Besides that, they are able to customize their drinks based on what is available over the counter. Using the most natural and freshest ingredients and fruits, they offer all types of beverages that are healthy and refreshing.
How big is Juice Works?
Juice Works outlets have very welcoming and bright outlooks. The colorful outlets are always easily noticeable by its customers and anyone passing by. To date, it has about 30 outlets operating across Malaysia, most of which are located in shopping malls.
Can I run my own Juice Works?
Yes, you can by becoming a franchisee.
- Brand Reputation – Juice Works has a strong brand image and is among the few players in this market segment.
- Initial Capital – RM300,000.00 – RM350,000.00.
- Franchise Fee – Varies according to type and size.
- Royalty Fee – 5%
- Return on Investment – There is a huge demand for healthy drinks these days. If you have a good location, volume sales should be able to help you to break even within the first year.
- Location – You should ideally be in a high-traffic and visible location in a shopping mall.
- Customer Segment – Shop-and-go and customers who are looking for healthy food and drinks.
The Final Word
Undoubtedly, there has been a rising demand for healthy food as customers become more conscious. This goes without saying that a business like Juice Works that serves fruit drinks should do well in its respective target segment as long as it is affordable and value-for-money. With a strong brand image, coupled with a unique offering of items on its menu, this is a great success combination for a profitable business.