Malayan Banking Berhad or Maybank

Maybank

Malayan Banking Berhad does not need any introduction when it comes to Malaysian banks and companies in the financial sector. This is after all the company with the most recognizable logo with its yellow and black outlook.

Maybank and Maybank2u

Malayan Banking Berhad is often associated with being the Malaysian bank and it has been one of the strongest advocates in the online banking platform. Its Maybank2u.com portal has been the top 10 websites in Malaysia for many years. In terms of assets, Maybank has more than US165 billion in with a net profit of about US1.75 billion in 2016 alone.

Recognition and achievements

In terms of market capitalization, Maybank is the largest bank in Malaysia. Besides that, it was ranked at the 91 spot in 2015 in the top 1000 World Banks by The Banker. In 2016, it achieved the 362 spot in the Forbes Global 2000 Leading Companies. At the end of 2015, the market capitalization for Maybank was US19.1 billion and that made it the largest public listed company on Bursa Malaysia. This makes Maybank’s stock among the most attractive shares in the stock exchange.
Besides that, Maybank has one of the largest networks of branches in Malaysia where it has more than 2,400 offices across the world. To date, it manages over 45,000 employees in all its offices.

Consumer Perception

Maybank has over the years evolved into becoming a customer-friendly bank. From its conventional branches, Maybank has moved on the digital wave very successful with it Maybank2u portal which has one of the highest visits and usage on a daily basis. Consumers are able to identify with Maybank due to its constantly changing and evolving brand messaging using various types of marketing campaigns and efforts.

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