How did it all start?
O’Briens is a popular dining outlet in Ireland. It was started in 1988 in Dublin, Ireland and has since grown to become one of the most popular brands globally. O’Briens is the go-to place for customers looking for healthy and delicious sandwiches and great coffee.
How big is the chain?
O’Briens today have outlets located in Europe, Asia, Australia and the United States. They have more than 300 stores including Malaysia, where it started in 2002. Today, O’Briens in Malaysia can be found in shopping malls, as standalone outlets as well as in office buildings.
What does O’Briens sell?
The concept of O’Briens is in offering the ‘home away from home’ ambiance for its customers. Diners like O’Briens for its comfortable environment when they have a meal. The store designs are always consistent and standardized across all the outlets. Within the stores, customers can enjoy a variety of items on its menu made with fresh ingredients that are delicious and value for money.
How successful is the O’Briens brand?
The O’Briens’ brand is built based on 3 key elements which are the concept, the retail location and a good operator. This formula has allowed O’Briens to grow by leaps and bounds over the years. In 1999, it was awarded the Ulster Bank Irish Franchisor of the Year that further cements its stronghold in the F&B industry.
Can I own an O’Briens outlet?
You can own and operate an O’Briens outlet through its franchise program.
What should I know about running an O’Briens outlet?
- Brand Reputation – O’Briens is a globally renowned brand known for serving great and healthy food.
- Initial Capital – RM424,500 to RM620,500
- Franchise Fee – RM50,000
- Return on Investment – To operate an O’Briens outlet, you will need to sustain the business for at least a year. All factors considered, you should breakeven after year 1.
- Location – As one of the main elements of the business, you will need to have a good location to operate. However, it does not necessarily be a shopping mall as you can operate within a corporate office building and target the working crowd.
The Final Word
O’Briens will surely be a profitable business if you target the right segment. While you can engage shoppers at the malls, you can also target the working executive in office buildings where you could easily get repeat business almost daily. Standalone shops would work as long as you are located in high-traffic locations.