Not many people know this but SCR or Singapore Chicken Rice is one of the very popular names in the Food and Beverage (F&B) industry in Malaysia.
Not your normal chicken rice
This is a remarkable achievement considering that Malaysia has its own popular chicken rice brands too. If you are looking for a business which is different and profitable, then SCR might be your answer to that.
Established names in Chinese food
What you might not know is that SCR has already expanded to more than 20 branches across Malaysia and has already made inroads into Brunei as well. This means that you can enjoy a business franchise with a good reputation where you can start doing business from the get-go.
Franchising Singapore Chicken Rice
To start this business, you need to pay a franchise fee between RM70,000 and RM90,000 depending on the business model you choose. On top of that, you need to allocate about RM400,000 to RM800,000 for the startup as it might include renovation and staffing.
You would be required to purchase equipment and machinery too. There is also a 6% royalty fee extracted from your gross turnover applicable.
Should you franchise SCR?
While SCR is quite an established brand in the F&B industry, you might want to strongly make your considerations before venturing as this is one sector with very strong competition. As such, your location would be crucial to ensure this business works.
There is a lot of potentials especially in shopping malls and retail centers but you need to calculate the cost-benefit before investing as it might be quite high.
What do our experts say?
Singapore Chicken Rice has a good history and track record having been around for quite a while now. This is one franchise that you can consider if you want to start a food business without the headache of having to establish your own brand name.
- Brand Reputation – Good brand image for delicious food.
- Initial Capital – Slightly on the high side.
- Return on Investment – You need to have a good location with high traffic flow in order to breakeven fast.
- Location – Best to be in shopping malls. Stand-alone shops can work as well.
- Customer Segment – Mostly families.
The Final Word
This franchise opportunity is a good and sound one if you have disposable cash that can sustain for the first 2 years. It requires you to build your customer base at some point especially during the initial stages.
Basically, what you want is to be able to build your rapport with your customers as your closest competitor is another franchise brand, The Chicken Rice Shop.
