What is the Smart Reader Kids business all about?
Smart Reader Kids is a child enrichment centre that has the tagline “Every Child’s Dream School”. This is a modern child development centre aimed at offering early childhood education and creative-thinking children.
What is the background of Smart Reader?
The Smart Reader Kids concept was established in 1999 and it has grown to become one of the biggest networks of child development centres in the country. This has been acknowledged by the Malaysia Book of Records where Smart Readers has been awarded The Largest Chain of Child Enrichment Centres in Malaysia.
How big is Smart Reader?
Today, it has over 300 franchise outlets around the country that include their Smart Reader Kids Junior and Smart Reader English for Adults and Youths programmes. Besides Malaysia, Smart Reader has since grown overseas with more than 150 centres in the Middle East, the Philippines, Brunei, Thailand in China.
What is Smart Readers known for?
The key factor that Smart Readers provide is quality education. This is reflected through its innovative curriculum which has gone through research, development and enhancements throughout the years. Besides being the largest chain, it is also the only homegrown pre-school education provider in the country.
Can I be part of the Smart Readers franchise programme?
Yes, you can. You would need to know the following:
- Initial Capital – RM240,000.00
- Franchise Fee – RM30,000 – RM40,000
- Royalty Fee – 20% from fees collection
- Return on Investment – With a moderate startup cost and ready customers in a specific area, break-even is expected within the first 3 years.
- Location – Not the most crucial as you will usually be targetting residents of a certain geographical area.
- Customer Segment – Families and residents.
The Final Word
Running and operating a child enrichment centre can be quite challenging if you have no experience in this area. As a franchisee, you will be provided with the right tools and training. The start-up cost for Smart Readers is not too high as compared to many other franchises. Unlike other businesses, there is a limit as to the number of students you can have at the centre at any one time. You are also subjected to certain regulations and restrictions. The advantage of this business is that you have a ready-catchment of customers in a specific location which means you only need to sustain financially for the first few years and then it would be quite stable after that.