So, you want to be a social media influencer! Here’s what you need!


By now, you would have noticed the rising wave of social media influencers who have made their names online whether it is on YouTube, Instagram or TikTok. At this point, you should well be aware that followers and views are your tickets to success

Becoming an influencer

There are several types of influencers out there and not everyone can be anything. Whether you are a mega, macro, micro or nano influencer, each type will have its perks and income brackets. Celebrities like Kylie Kenner and Dwayne Johnson is known to have more than 200 million followers in their Instagram account and they could possibly rake in $1 million per post. While you might need to move mountains to become a mega influencer, you could start small. So, how many followers would you potentially need if you want to earn $100,000?

YouTube – Most popular content streaming platform

YouTube is by far the most effective platform for influencers to get paid. It has opened up a whole new world of opportunities for content creators in almost every aspect. To get paid from YouTube, you need to be part of the YPP or YouTube’s Partner Programme. This means you will be able to generate income with ads shown on your content. However, your channel needs to have at least 1,000 subscribers. They would bring you 4,000 valid public watch hours within a year collectively. Linked to an AdSense account, you will need to generate around 24 million views annually.

TikTok – Not only for the young ones anymore

On TikTok, generating $100,000 income is slightly more challenging. This is because of its short video format which makes it very fast and quick. Basically, you need to be in the TikTok Creator Fund. You will have to be at least 18 years old and based in countries like the UK, USA, Germany, Italy, Spain and France. There are community guidelines and terms of service that you need to comply with. As for followers, you will need to have at least 10,000 subscribers and more than 270 million views within a year to make $100,000 and is often seen as less challenging as compared to the other platforms.

Instagram – Influencers’ community and opportunities

Instagram has been the fastest-growing platform for influencers where they can reach a wide group of followers. To get paid $100,000, you will need at least 5,000 Instagram followers in your account. On top of that, you will also need at least 308 sponsored posts within a year. It would be more efficient to change to a professional account and then use the business feature to make money on Instagram. It has been reported that influencers on Instagram are those that generate among the highest in earnings. If you have more than a million followers, you could well earn over $250,000 per post that is sponsored.

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