The Teh Tarik beverage is commonly referred to as the ‘national drink of Malaysia’. Every Malaysian will know it and most people love it. Hence, a name like Teh Tarik Place will need no introduction in the country.
Where did it all start?
Teh Tarik started back in 2007 and has since grown to become a popular home-grown eatery in the country. As Malaysians love to frequent Mamak shops, this is the modern-day interpretation of such establishments that one finds in shopping malls and stand-alone shops.
What is Teh Tarik Place known for?
As the name implies, this is the place to go and enjoy a hot cup of ‘pulled’ milk tea, a common beverage among Malaysians. If you are shopping and is looking for a meal but are not preferring fast-foods or western cuisine, Teh Tarik Place offers you a more local option. This is the place where you get to enjoy Teh Tarik with its ideal companion Roti Canai. Other known items here include their Mee Goreng Mamak and Nasi Lemak, all of which are common items in a typical Mamak store.
How big is Teh Tarik Place?
To date, there are now more than 20 Teh Tarik Place operating across the country. They are mostly standard outlets with the local ambiance settings. In 2018, they opened a Signature outlet and plans are in place to launch their TTP Kiosk in the near future.
What should I know to operate a Teh Tarik Place?
As Teh Tarik Place continues to grow, you can be part of this chain of outlets by joining its franchise program.
- Brand Reputation – Strong and very well-established as a fully Malaysian brand.
- Initial Capital – RM600,000.00
- Franchise Fee – RM60,000
- Royalty Fee – 5%
- Advertising and Marketing Fees – 3%
- Return on Investment – Startup capital is slightly high but you should be able to break even after the second year.
- Location – Mostly in shopping centers, you could be a stand-alone outlet or be in the F&B section of the mall.
- Customer Segment – Mostly Malaysian shoppers.
The Final Word
A name like Teh Tarik Place enjoys a strong reputation among Malaysians. This is a business with a ready customer base that can easily and quickly be associated with local food and cuisine. Most customers know what they are in for when they visit Teh Tarik Place and that helps the business very well. This is a good investment if you are looking to venture into the F&B industry.