Chicken rice is perhaps one of the most recognizable and popular Malaysian dishes around today. Loved by people from all walks of life and cooked in many different ways, chicken rice could well be one of the best items to offer in a restaurant.
Are you interested in this franchise?
If you are looking for a business opportunity with a good ROI, then you should really consider The Chicken Rice Shop. This is one brand that is widely popular among Malaysians with a strong presence in most major shopping malls.
To date, it has grown to more than 60 branches across the region which includes Singapore, Taiwan and the Philippines as well as in Malaysia.
What do you need to own The Chicken Rice Shop?
Besides having the passion to own an F&B outlet which is established and with a ready catchment of customers, you would need to find a suitable location to run this business. This could be a stand-alone shop or an outlet in a mall.
The franchise fee is RM50,000 with a 5-year renewable term. Apart from that, you will need to follow the branding guidelines provided and training by the franchisor so that they are all aligned.
What do our experts say?
This Halal-certified brand is a good business venture with a very good ROI. The menu is one which appeals to everyone in the Malaysian market. Its signature dish, the Chicken Rice is consumed by people from all communities and you can serve to the mass market.
- Brand Reputation – Very good with the locals.
- Initial Capital – High especially in terms of outlet opening that can put you off from RM500,000 onwards.
- Return on Investment – Breakeven can be projected after the first year of operations.
- Location – Standalone shops would be cheaper to operate but it is best to be in shopping malls.
- Customer Segment – Families.
The Final Word
Investing in this franchise can be considered to be a sound one because it has items on the menu that resonates with most Malaysians. The initial capital startup might be high but the returns should be good once this business takes off. Location options are many as well.